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Healthcare is current. Innovation is constant. Societal priorities shift. Technology intercedes. And the relationship between patient and physician evolves and is being redefined on a near constant basis. Underlying all of this is a healthcare news cycle that is unremitting and waits for no one.
In healthcare communications, success demands fast action. Connecting with an emerging story as it’s breaking can mean the difference between leading the coverage or simply responding – often too late. Being first to recognize interests, trends and opportunities allows you to influence story direction and position your company, brand or point of view to gain competitive advantage.
With a strong media presence setting the stage and resonating with your stakeholders, we look to optimize the opportunity through integrated communications that deliver across multiple channels, platforms and forums. When it comes to healthcare, Interdependence is adept at developing and executing global, strategic communications plans using our deep understanding of the healthcare marketplace and our ongoing conversations with leading journalists that drive change and deliver results. We never lose sight of the importance of media and its ability to influence beliefs and behaviors. And we never miss the chance to use media engagement as a springboard for deeper connections with your customers.
Ultimately, combining traffic-informed, news-cycle driven opportunities with customized creative pitches is an approach that helps increase pitch conversion by 300 to 400 percent for our clients. More important, because we’re timely and targeted, our media placements bring an influx of traffic to your website, convert users, acquire partners, drive thought leadership, gain competitive foothold, secure investor interest and increase your valuation.
Change creates challenges. It also uncovers opportunities. Interdependence embraces the ever-changing healthcare story and makes it work for your brand, company and business interests.