Senior Account Director

Geetha brings 20 years of experience in integrated, results-oriented earned media and content marketing to Interdependence. This includes leading national media relations programs, consumer activations, brand launches, and celebrity and influencer marketing for brands such as Kohl’s Departments Stores, Simply Vera Vera Wang, Gildan, Villeroy & Boch and CheapAir. 
 
Her experience also includes business-to-business marketing by leading content strategy and public relations efforts. Programs were driven by compelling storytelling through a strategic channel mix of earned media, social media, customer events, influencer programs, paid sponsorships, marketing automation and blogs for clients such as Corteva Agriscience, Zoetis and The Standard. 
 
Geetha earned her degree in Journalism from Ohio University with an emphasis on art history. Her career began with a public relations internship at the Guggenheim Museum in New York City, followed by positions at The Frick Collection on the Museum Mile and at a strategic communications agency dedicated to cultural institutions. She now lives in Milwaukee, Wisconsin with her husband, daughter and cat. She loves books and art, new restaurants and recipes, hikes and yoga, and traveling to new places and to see family.