Heirloom Traditions Paint
Heirloom Traditions Paint is an all-in-one paint product designed for the novice painter that gives them beautiful results, with little to no prior painting or designing experience. Though the brand is convenient, cost-effective and unique, the business needed the help of Interdependence to bring positive national attention to both the brand as well as the owner’s story, a woman who built the business from the ground up.
To establish Heirloom Traditions Paint as the go-to cost-effective DIY product that can be used for almost any home improvement project around the house, the Interdependence team created a compelling public relations campaign focused on elevating Heirloom Traditions Paint to the forefront of media conversations in national, mainstream, business, DIY, home design and improvement and lifestyle media across online, broadcast and print formats. We generated brand-building business profile stories, and its inspiring founding story. Additionally, the team built a thought leadership platform through bylines, rapid response and interview opportunities.
During the first two months of the campaign, Interdependence secured 14 placements resulting in more than 878,668,831 million media impressions.
Audience
Effectively reached key audiences within the mainstream news, lifestyle media, Home Improvement and Entrepreneur Space
Key Outlets
Secured placements in key outlets such as Forbes Home, USA Today, The Spruce, U.S. News & World Report and more
Business Profiles
Earned top-tier profile pieces for founder Paula Blankenship such as Business Journal’s BizWomen resulting in a readership of over 30 million
Ad Value
Earned more than $8 million in AVE for the brand
See increases of 300-400% in conversion rates powering far more media placements.
