Hero Digital
Hero Digital is one of the nation’s leading customer experience companies. Although they had won several industry awards and found success growing the company through mergers and acquisitions, Hero Digital needed to amplify their brand awareness and increase brand creditability to differentiate themselves from big brand names, like Accenture, in the customer experience space.
Interdependence developed a 360-degree strategy with creative story angles targeting each of their core audience industries such as health & wellness, financial services, and commerce as well as the advertising and marketing space. We created an executive thought leadership campaign for Hero Digital’s leadership team.
Leveraging proactive media outreach and executive commentary, Interdependence successfully capitalized on Hero Digital’s expertise, especially when it came to the AI news trend. We also aided Hero Digital in amplifying their brand creditability by developing nominations and securing award wins with top-tier media.
Over the course of the first four months, Interdependence secured 23 placements resulting in more than 91.7 million media impressions.
Reach & Audience
Increased reach 186% and effectively reached key audiences within advertising/marketing, financial services, and commerce, and health and wellness space
Key Outlets
Secured coverage key outlets such as AdAge, DigiDay, CMS Wire, AdWeek, Venture Beat, Healthcare Business Today, and more
Share of Voice
Increased overall Share of Voice 100%. Elevating them to acquiring 9% market share compared to top two competitors
Ad Value
Earned more than $8.41 million in AVE for the brand
See increases of 300-400% in conversion rates powering far more media placements.
