RNO1
RNO1 is an experienced design firm whose knowledge of the tech industry enables its unique process and subscription models to position the agency to lead in Web3 design and partner with future-first companies. RNO1 needed to reach the up-and-coming Web3 community, increase overall awareness and build credibility in the space to launch a new subscription model and Discord channel, so they partnered with Interdependence to position the company as a radical differentiator in the tech and Web3 market, with a focus on design-led thinking to create the strongest customer experiences and outcomes.
Interdependence targeted top-tier tech, advertising/marketing and B2B outlets to raise awareness, increase brand affinity and secure media coverage for RN01. We leveraged our proprietary Interviewed technology to news jack trending and emerging news stories, positioning RNO1 as a thought leader in the tech advertising space and building anticipation surrounding the launch of the new Retrn subscription model and its Discord channel. We inserted client projects into ongoing trends and timely stories. Simultaneously, we highlighted RNO1’s founder as a go-to expert in the UX space and Web3 industry.
Over the course of the first six months, Interdependence secured 14 placements resulting in more than 38 million media impressions.
Audience
Effectively reached key audiences within the tech, advertising and b2b spaces
Key Outlets
Secured coverage in key outlets such as Entrepreneur, Lifewire, Digiday and CMS Wire
Thought Leadership
Secured 8 thought leadership placements in tier-one media to build overall awareness and secure new business
Retrn Launch
Supported launch of Web3 agency model that had a potential reach of 94M, 172 total click-throughs + engagements, 149 pickups, and 2,611 views
See increases of 300-400% in conversion rates powering far more media placements.
