Sandra Radna
Sandra Radna is an award-winning New York-based attorney and owner of Sandra Radna P.C. Law Offices. While one of a few divorce attorneys able to handle highly-contested, complex divorce matters, the divorce legal industry was growing and Radna was one of the many in a crowded market. Radna also published a book but was unable to successfully drive sales. Radna engaged with Interdependence to set her, and her firm, apart from her competitors and drive visibility for her ability to handle unique and controversial legal matters in family law.
Interdependence launched an aggressive media relations campaign that positioned Radna and her legal team as authorities in the legal categories of family law, divorce, real estate, cryptocurrency, personal injury and medical malpractice. Interdependence newjacked breaking and trending news, thought leadership campaigns, as well as Interdependence’s Interviewed Technology to position Radna as a subject matter expert source with top-tier media. The team focused on building awareness for Sandra’s book through media review unit distribution, and by strategically leveraging experts cited within it for timely news hooks.
Over the course of 18 months, Interdependence secured more than 70 top-tier media, resulting in more than 1.6 billion media impressions
Audience
Effectively reached key audiences within the legal, entertainment and celebrity, national and consumer media
Key Outlets
Secured key media placements with outlets such as The New York Post, The Washington Post, FOX News, Court TV, Vice News, CNBC, INSIDER, NBC Think, Law360, Law.com and more
Media Exposure
Saw a 1039% increase in media exposure based on UVM YOY
AVE
Earned an Ad Value Equivalent of $16.7M for the brand
See increases of 300-400% in conversion rates powering far more media placements.
