Daniel has over 20 years of experience in B2C and B2B branding, creative, and marketing. His unique approach to demand generation is to deconstruct brands, audiences, and markets, then build impactful multi-channel programs and campaigns around new, authentic brand stories. At Interdependence, Daniel’s mission is to enhance brand awareness and drive digital interactions across prospective audiences for public relations, social media marketing, and digital marketing services.
Prior to joining Interdependence, Daniel had led brand strategy, creative, and demand generation for software, services, mobile apps, and consumer electronics for brands like Motorola, Panasonic, Infor, OnBoard, British Telecom, and The Princeton Review. Daniel has an MBA in Strategy and Marketing from the prestigious Cranfield University in England and a MS in Media Arts & Sciences from Indiana University. As a leader, he considers himself to be a mentor more than a manager. He also knows great ideation is important, however great execution is even more important – as Thomas Edison cleverly broke it down, “Genius is 1 percent inspiration and 99 percent perspiration.”
Daniel lives in Indianapolis with his wife, Tracy, kindergartner daughter, Anika, a half-feral cat, Mila, and a boundless energy Jack Russell Beagle mix puppy, Ella. In his free time, he enjoys non-fiction, science, and near future SciFi reading, interior design & decorative art, driving (!), tabletop games, and movies.
