By Michael Rinaldo, President, Global Healthcare Business  A recent Wall Street Journal article exploring declining birth rates got me thinking about the definition of health-care caregiver and, more to the

Authors: Kelly Maicon, Account Director; Laura Waldron, Vice President Public Relations; Jackie Dadas-Kraper, Vice President Public Relations  As professional services—from legal and financial consulting to advisory and other expert-driven fields—adapt

By Molly Bell, Senior Director  The digital landscape is constantly evolving, prompting brands to adapt to new tools and trends to connect effectively with consumers. One of the most impactful

By Sarah Schmidt, President  The public relations landscape is undergoing a profound transformation. While being featured in venerable outlets like The New York Times or Good Morning America remains a

Author: Angelic Venegas, Account Director at Interdependence Public Relations  Now that we understand the potential of PR and marketing to influence AI search results, let’s dive into how to leverage

Author: Megan Cuellar, VP Public Relations  As AI-driven search platforms rapidly evolve, positively influencing them has become a crucial tactic for effective brand building. AI-generated overviews already appear at the