By Molly Bell, Account Director, Consumer & Travel  In 2025, artificial intelligence (AI) is a crucial, fundamental tool that is reshaping the way PR professionals approach media relations. Like with

By Jackie Dadas-Kraper, Vice President, Professional Services  In today’s highly competitive professional services landscape, CMOs and communications leaders are tasked with shaping their firm’s brand and safeguarding its reputation. While

By: Megan Cuellar, Vice President, Public Relations  “Great PR isn’t just about making noise—it’s about making an impact,” a mentor once told me. In an era where decision-makers are drowning

By Elle Welch, Account Director, B2B and Technology  With President Donald Trump’s return to the White House, the energy industry faces a new communications frontier. The administration’s exit from the

By Geetha Kerlin, Senior Account Director, Consumer and Travel  In a media landscape oversaturated with paid content and brand-controlled messaging, earned media remains one of the most credible and influential

By: Elle Welch, Account Director, B2B and Technology  A new year always brings fresh possibilities, but 2025 is unlike any other. For CMOs, VPs of Communications, and senior PR executives,

By: Lindsey Rathjen, Vice President, Public Relations  Modern public relations and social media are about capitalizing on, and responding to, cultural moments, handling crisis situations or seizing breaking news opportunities.

By: Megan Cuellar, Vice President, Public Relations  In today’s interconnected world, buyer perception is more dynamic and influential than ever. Studies show 92% of buyers trust earned media—content shared through

By Michael Rinaldo, President, Global Healthcare Business  A recent Wall Street Journal article exploring declining birth rates got me thinking about the definition of health-care caregiver and, more to the