Interdependence
800-397-3678
800-397-3678

Read about the ROI our clients gained from the significant

media placements we secured for them.

More than 20 Media Placements in 3 Months, Including Good Morning America, O Magazine, and ABC News

LOCATION
Seattle, WA
MARKET
B2C/B2B
INDUSTRY
Entertainment
CHALLENGE
The client – one of the most renowned psychologists and sexual health experts in the U.S. – wanted to enhance public awareness of not only his professional expertise, but of significant social and cultural concerns that his lectures, books, and articles address in-depth.
SOLUTION
When the high-profile client came to us with the objective of improving his commercial viability, we immediately launched a campaign designed to effectively spread his brand across diverse, highly influential media properties.
RESULTS

Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers.

Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status.

We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.

MEDIA HIGHLIGHTS

Over 5 Billion Media Impressions

In 3 Months

LOCATION
Los Angeles, CA
MARKET
B2C/B2B
INDUSTRY
Healthcare Technology
CHALLENGE
Interdependence was approached by a prominent healthcare technology firm shortly before the annual Las Vegas Consumer Electronics Show (CES) in order to help create and launch a targeted brand story and secure high-profile media placements. The company is one of the leading healthcare Internet-of-Things (IoT) innovators in the U.S., providing effective and potentially life-saving technologies that empower patients with the ability to engage with their healthcare processes more efficiently and proactively. Because CES is instrumental in broadcasting the newest technological developments and devices to the broader world and presents an invaluable opportunity for finding investors, it was essential that our client’s campaign was managed by a PR firm with in-depth experience in healthcare technology.
SOLUTION
The Interdependence team offers significant healthcare technology marketing expertise. Our strategies were designed to communicate a targeted, cogent brand message and delineate the value and benefits of the client’s newest technology.
RESULTS

Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers.

Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status.

We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.

MEDIA HIGHLIGHTS

Over 115 Million Media Impressions from 25 Media Features

LOCATION
San Francisco, CA

and Beijing, China

MARKET
B2C/B2B
INDUSTRY
AI Technology
CHALLENGE

An AI tech firm was highly respected and rapidly gaining influence overseas, however it was unknown in the U.S. market. The client sought to launch its autonomous driving technology during the yearly Las Vegas Computer Electronics Show (CES), an event recognized around the world as being the most prestigious trade show for digital technology.

SOLUTION
At Interdependence, we were able to leverage our experience and expertise in the artificial intelligence (AI) technology space to successfully launch a brand awareness campaign for one of the fastest-growing AI companies in the world. Interdependence helped to develop a multi-pronged strategy designed to introduce the company’s latest innovation to U.S. consumers, build valuable partnerships, and attract high-profile investors.
RESULTS
Our strategy began by engaging with influential tech writers from respected publications, earning multiple profiles and interviews with media outlets including TechCrunch, Mashable, AXIOS, GPS World, and many more. These high-value placements created tremendous engagement, yielding more than 115 million media impressions in only three months after campaign implementation. The intense media coverage led to increased funding for the client, in addition to a significant spike in consumer interest throughout the U.S. Interdependence also helped raise our client’s profile during CES, where the client was recognized with a CES Innovation Award.
MEDIA HIGHLIGHTS

20 Media Placements, Increased Sales and Global Brand Recognition

LOCATION
Las Vegas, NV
MARKET
B2C/B2B
INDUSTRY
Consumer Electronics
CHALLENGE
Interdependence was approached by a consumer electronics company specializing in integrating highly efficient, multi-purpose materials into consumer nanotechnology, making them simultaneously more accessible, efficient, and sustainable. The company’s objective was to build its brand profile, increase sales within the U.S. market, and to create buzz around the introduction of a suite of new products.
SOLUTION
Because the company specializes in innovating in a green technology space, Interdependence focused on the newsworthiness of creating highly accessible technological devices that are also eco-friendly. The strategy had to be multi-faceted, because the client’s technological innovations stretched across industries, including the automotive industry, communications, healthcare, and more. Because the team at Interdependence specializes in tech marketing, Interdependence was uniquely positioned to provide highly effective and targeted PR solutions.
RESULTS
Within only three months, Interdependence secured 20 high-value media placements, including The Wall Street Journal, Digital Trends, Tech Podcasts Network, iHeart Radio, and many more. These media features resulted in dramatically enhanced engagement, with more than 10 million media impressions. The brand awareness campaign yielded independent positive product reviews in several periodicals, a massive spike in product sales, and an influx of queries from investors.
MEDIA HIGHLIGHTS

Over 50 Million Media Impressions from 20 Media Placements

LOCATION
New York City, NY
MARKET
B2C
INDUSTRY
Hospitality
CHALLENGE
Prior to the opening of one of the most anticipated hotels in Nashville, the team at Interdependence was tasked with broadening awareness of the hotel brand across the U.S. Although the event was covered locally, the hotel group wanted enhanced recognition in advance of future hotel openings both in the U.S. and abroad. Additionally, the client sought to leverage contacts with celebrated Nashville musicians, creating coordinated media coverage in the form of live events, profiles, and interviews. The team at Interdependence was tasked to strategize and manage a highly complex campaign featuring multiple lead-up events, press conferences, and introductions to high-profile trade and consumer publications.
SOLUTION
The Interdependence team successfully used its numerous local and national media contacts to drive media engagement with the brand and the upcoming hotel launch. The event was covered in some of the most widely read periodicals in the U.S., including USA Today, People Magazine, Southern Living, InStyle Magazine, SELF, EATER Nashville, The Nashville Post, and many more.
RESULTS
The combined public relations strategies generated significant local, national, and international interest, helping to make the hotel opening one of the biggest events in Nashville.
MEDIA HIGHLIGHTS

Profiled by Forbes, Fox Business and The Orlando Business Journal

LOCATION
Chicago, IL
MARKET
B2B
INDUSTRY
Travel Booking Service
CHALLENGE
Interdependence was approached by an up-and-coming online travel booking service seeking to raise brand awareness in addition to increasing engagement and conversions on its social media properties and website, respectively. It offered a unique proposition that set it apart from the larger players, and it wanted to highlight its commitment to personalized customer care and VIP services.
SOLUTION
The team at Interdependence formulated a strategy that focused on the first-of-its-kind nature of the client’s services and promoted the organization’s industry thought leadership and service innovations. The campaign began by creating high-quality content and boosting the client’s social media profile and engagement. Interdependence then called upon our extensive roster of influencers and media outlets to effectively endorse the client’s service philosophy and publish profiles and interviews. These high-profile media outlets included Fox Business, CNBC, Forbes, Orlando Business Journal, among others.
RESULTS
These initiatives created significantly enhanced brand awareness for the client, as well as over one million media impressions during the three-month campaign. The brand’s leadership team also achieved numerous noteworthy mentions in several trade publications as a direct result of the strategies initiated by Interdependence. Bookings on the site increased by a margin of over 160 percent.
MEDIA HIGHLIGHTS

Live Event Coordination and 50 Placements in High-Profile Media

LOCATION
South Carolina
MARKET
B2C
INDUSTRY
Dining and Hospitality
CHALLENGE
Interdependence was tasked with helping enhance the profile of a historic resort property as a leader and cultural innovator in the culinary space. The client sought to encourage heightened focus on its restaurant offerings and ultimately increase bookings. The resort is nationally renowned as being among the most luxurious hotels in the nation, providing guests with a culturally rich experience rooted in the founders’ pride in their heritage.
SOLUTION
The Interdependence team focused on providing press outreach and unique editorial content that highlighted the resort’s diverse dining experiences and connections to respected local chefs. The project managers deployed targeted content placements in high-profile lifestyle publications that featured the profiles of the culinary team and explored the resort’s renovated décor and new spa features. The public relations strategy also included the coordination of numerous promotional events, including press events, a city-wide restaurant festival, and the launch of the resort’s signature microbrew. The Interdependence team also invited several noteworthy influencers to participate in the resort’s promotions and introduced them to the numerous features and experiences available.
RESULTS
The resulting blogs, articles, and social media posts significantly enhanced the resort’s profile and sparked considerable interest in the resort’s dining options. The campaign yielded placements in 50 media outlets, including the NBC and ABC networks.
MEDIA HIGHLIGHTS

Share Prices Rise 183% With an ROI of Over 650%

LOCATION
New York City, NY
MARKET
B2C/B2B
INDUSTRY
Financial Consulting
CHALLENGE
Interdependence was called upon to improve the client’s investor relations, public relations, and overall brand awareness. The client is a consultancy firm that focuses on financial and business development for small-to-medium scale organizations in the U.S. The organization also provides early stage financing for mid-to-large scale businesses. In addition to improving the client’s overall brand image, the Interdependence team was tasked to strategize and execute tactics for conducting effective outreach to increase stock prospects and market awareness.
SOLUTION
The project management team at Interdependence initiated a strategy designed to increase the client’s stock value via targeted PR support and investor management initiatives. Investor outreach was ultimately achieved through strategic placements in some of the most highly respected financial publications in the world, including The New York Times, Forbes, New York Business, and many other prestige periodicals.
RESULTS
In addition to executing an advertorial campaign with articles written by the client and optimized by the Interdependence team, Interdependence was able to leverage valuable media relationships to have profiles and interviews published and broadcast in prestigious media properties. The campaign yielded an increase in share prices by over 183 percent, and a return-on-investment of more than 650 percent for the client.
MEDIA HIGHLIGHTS

40 Media Placements and a

ROI of 325%

LOCATION
Chicago
MARKET
B2B
INDUSTRY
Information Security
CHALLENGE
An information technology firm that focuses on information security contacted the Interdependence team hoping to increase brand awareness and position the founder as a thought leader in information security across sectors. The organization is one of the world’s premier security providers, offering data safeguards for the financial and healthcare industries and protecting the sensitive information of more than 8,000 institutions. The client wanted to broaden the brand’s reach and serve industries beyond healthcare and finance, so the team at Interdependence launched a campaign designed to introduce the brand to a diverse spectrum of organizations.
SOLUTION
The project management team called upon a wide assortment of media contacts to help increase the client’s brand visibility among both investors and the general public. We were able to achieve high-value placements in numerous publications, including The Wall Street Journal, ABC News, U.S. News and World Report, Bloomberg, and many more.
RESULTS
The project management team scheduled weekly interviews with prestigious media outlets, which provided excellent thought-leadership positioning for the founder and CEO. The resulting coverage led to a significant increase in brand valuation and a monthly return-on-investment of more than 325 percent monthly.
MEDIA HIGHLIGHTS

220 Million Media Impressions and an ROI of 430%

LOCATION
Miami, FL
MARKET
B2C
INDUSTRY
Finance
CHALLENGE
The Interdependence team was approached by an extremely high-profile global investment and finance expert who was in the midst of a lawsuit against his former company. The client was among the youngest of the top investment brokers in Europe, with a breathtaking roster of clients and associates that included members of European royalty. When the client became aware of suspicious activity by the financial firm with which he was associated, he was immediately terminated by the organization’s CEO, who proceeded to steal his clients and illegally withhold millions of dollars in commissions.
SOLUTION
Interdependence project management quickly launched a PR campaign in cooperation with the client’s legal team with the goal of bringing worldwide publicity to the client’s lawsuit and whistleblower campaign.
RESULTS
By building significant media credibility and boosting his profile within the U.S., Interdependence was able to not only restore the client’s reputation and gain multiple noteworthy media successes, we positioned him as a global finance thought leader. With profiles in U.S. News and World Report, The New York Times, Reuters, Fortune Magazine, and more, Interdependence’s excellent media relations yielded more than 220 media impressions and a return-on-investment of more than 430 percent for the client.
MEDIA HIGHLIGHTS
Interdependence

Los Angeles | Denver | Chicago | San Francisco | Toronto | New York

Copyright 2024 InterdependenceTM

Interdependence

Los Angeles

Denver

Chicago

San Francisco

Toronto

Los Angeles

Copyright 2022 InterdependenceTM