Chicago
An information technology firm that focuses on information security contacted the Interdependence team hoping to increase brand awareness and position the founder as a thought leader in information security across sectors. The organization is one of the world’s premier security providers, offering data safeguards for the financial and healthcare industries and protecting the sensitive information of more than 8,000 institutions. The client wanted to broaden the brand’s reach and serve industries beyond healthcare and finance, so the team at Interdependence launched a campaign designed to introduce the brand to a diverse spectrum of organizations.
The project management team called upon a wide assortment of media contacts to help increase the client’s brand visibility among both investors and the general public. We were able to achieve high-value placements in numerous publications, including The Wall Street Journal, ABC News, U.S. News and World Report, Bloomberg, and many more.
The project management team scheduled weekly interviews with prestigious media outlets, which provided excellent thought-leadership positioning for the founder and CEO. The resulting coverage led to a significant increase in brand valuation and a monthly return-on-investment of more than 325 percent monthly.
See increases of 300-400% in conversion rates powering far more media placements.
