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Results-driven technology, inspirational storytelling – they don’t have to be at odds.
Our consumer and lifestyle practice strategically combines our expertise in creating stories that change the culture for brands, digital innovation and media savvy to amplify awareness, engage your community and power more purchases. Our highly-experienced, dedicated and responsive team understands the unique needs of the consumer and lifestyle industry and develops thoughtful, integrated plans to scale your business.
In a sea of consumer and lifestyle products, it can be challenging to clearly stand out from the crowd. So, creating a brand story that differentiates you from your competition and changes the culture is how the top brands capture the crown.
This state-of-the art technology helps us to create culture by combining strategic artistry in storytelling and deep media relationships with aggressive pitching efforts to get your message to the right audience at the right time and maximize conversion. It uses predictive analytics to search for creative, breaking news and emerging storylines that relate to consumer trends broadly and your brand specifically. It then identifies journalists who cover those topics but have not yet written about the story. Then, our expert storytellers craft a customized pitch that inserts your brand into the conversation to better own your industry in a positive and authentic way.
A modern public relations approach for a today’s consumer and lifestyle industry.
Craft your story. Scale your coverage. Grow your business.