Through strategic media relations efforts, over 50 million media impressions were generated prior to the luxury hotel even opening.
By Hannah Thulin, Account Director For CMOs and communications leaders in the health and wellness space, product launches represent pivotal moments to ignite market buzz
By Molly Bell, Account Director, Consumer & Travel In 2025, artificial intelligence (AI) is a crucial, fundamental tool that is reshaping the way PR professionals
By Jackie Dadas-Kraper, Vice President, Professional Services In today’s highly competitive professional services landscape, CMOs and communications leaders are tasked with shaping their firm’s brand
By: Megan Cuellar, Vice President, Public Relations “Great PR isn’t just about making noise—it’s about making an impact,” a mentor once told me. In an
By Elle Welch, Account Director, B2B and Technology With President Donald Trump’s return to the White House, the energy industry faces a new communications frontier.
By Geetha Kerlin, Senior Account Director, Consumer and Travel In a media landscape oversaturated with paid content and brand-controlled messaging, earned media remains one of
