Los Angeles, CA
Interdependence was approached by a prominent healthcare technology firm shortly before the annual Las Vegas Consumer Electronics Show (CES) in order to help create and launch a targeted brand story and secure high-profile media placements. The company is one of the leading healthcare Internet-of-Things (IoT) innovators in the U.S., providing effective and potentially life-saving technologies that empower patients with the ability to engage with their healthcare processes more efficiently and proactively. Because CES is instrumental in broadcasting the newest technological developments and devices to the broader world and presents an invaluable opportunity for finding investors, it was essential that our client’s campaign was managed by a PR firm with in-depth experience in healthcare technology.
The Interdependence team offers significant healthcare technology marketing expertise. Our strategies were designed to communicate a targeted, cogent brand message and delineate the value and benefits of the client’s newest technology.
Interdependence launched the project by leveraging our deep connections to the most high-profile media outlets in the nation, obtaining over 20 earned media placements targeting a broad spectrum of readers and viewers.
Additionally, we were able to secure testimonials and success stories from a broad spectrum of his own clients, further bolstering his thought-leadership status.
We were able to feature our client on numerous television shows and in multiple respected publications, including Good Morning America, Nightline, ABC News, The Daily Mail, Psychology Today, Business Insider, and many more. These features yielded a significant uptick in bookings for lecture tours, and a more than 300 percent increase in book sales for our client.
See increases of 300-400% in conversion rates powering far more media placements.
