Chicago, IL
Interdependence was approached by an up-and-coming online travel booking service seeking to raise brand awareness in addition to increasing engagement and conversions on its social media properties and website, respectively. It offered a unique proposition that set it apart from the larger players, and it wanted to highlight its commitment to personalized customer care and VIP services.
The team at Interdependence formulated a strategy that focused on the first-of-its-kind nature of the client’s services and promoted the organization’s industry thought leadership and service innovations. The campaign began by creating high-quality content and boosting the client’s social media profile and engagement. Interdependence then called upon our extensive roster of influencers and media outlets to effectively endorse the client’s service philosophy and publish profiles and interviews. These high-profile media outlets included Fox Business, CNBC, Forbes, Orlando Business Journal, among others.
These initiatives created significantly enhanced brand awareness for the client, as well as over one million media impressions during the three-month campaign. The brand’s leadership team also achieved numerous noteworthy mentions in several trade publications as a direct result of the strategies initiated by Interdependence. Bookings on the site increased by a margin of over 160 percent.
See increases of 300-400% in conversion rates powering far more media placements.
