Advocate Health
Advocate Health Advisors is a Veteran-owned national FMO in the Medicare market whose agents are Medicare experts and specialize in assisting people who are turning 65 and older. The brand was experiencing challenges in recruiting new agents and increasing awareness among Medicare-eligible Americans. Interdependence was brought aboard to expand their CEO’s footprint in the media landscape and position the company as the leading source for seniors, agents and plan providers.
Interdependence developed an integrated public relations and social media plan to increase brand affinity by recognizing pain points among Medicare brokers and beneficiaries and targeting these areas to provide educational solutions via earned media and social content. We actively pursued timely and localized issues such as Medicare enrollment periods and unique challenges faced by senior Florida residents to raise awareness of resources and continue increasing brand voice. Additionally, we leveraged our proprietary Interviewed technology and social listening tools to maximize media conversations in the political Medicare space, creating opportunities for the Advocate Health Advisors executive team to share expert thought leadership perspectives in top-tier media.
Within the first 10 months, Interdependence secured 32 earned media placements resulting in more than +5 billion media impressions.
Audience
Effectively reached key audiences within the health, senior and business spaces
Broadcast Segments
Secured recurring senior wellness segments within target audiences resulting in more than 72 million broadcast and digital media impressions.
Key Outlets
Secured coverage in key outlets such as Chicago Tribune, Fortune, U.S News & World Report and WebMD
Ad Value Equivalency
Earned more than $47.2 million in Ad Value Equivalency
See increases of 300-400% in conversion rates powering far more media placements.
