Bleusalt
Luxurious, sustainable, stylish—Bleusalt. Founded by Lyndie Benson, the fashion brand is rooted in the power of quality over quantity. Bringing elevated timeless style that is made 100% in the USA from the softest fibers on Earth, Bleusalt streamlines dressing while boosting confidence. It even offers inclusive sizing, zero-waste packaging, and capsule wardrobe packages. Even with famous fans like the Kardashians, Patrick Dempsey and Cindy Crawford to name a few, national brand awareness remained low.
Ready to take world by storm as the leading authority in sustainable fashion, the Interdependence team worked to secure brand coverage in top-tier fashion, consumer and lifestyle outlets. We crafted compelling stories focusing on sustainable fashion for everyday, celebrity-approved looks as well as the business, its founder and success. We developed strategic launch campaigns for new products, colorways and partnerships including with fashion icons Cindy Crawford, Alicia Silverstone and Cristian Siriano. Simultaneously, Interdependence partnered with fashion influencers who focused on stylish, elevated basics to drive further awareness among target audiences. Through unboxings, styling photography and videos, the content showcased the versatility of the collection as well as highlighted unique brand values and attributes. In addition to new audiences reached on the influencer pages, the content was also leveraged for social media ads to drive further conversion.
Interdependence secured 134 placements and more than 3.7 billion media impressions across top national and regional outlets.
Key Outlets
Secured coverage in key outlets such as ELLE, Marie Claire, POPSUGAR, Men’s Health, People and USA TODAY
Product Experience
Sent product to over 80 journalists to experience the brand for themselves
Launches & Collabs
Partnered with brand to announce key launches and collaborations including ones with Cindy Crawford, Alicia Silverstone and Cristian Siriano.
Influencer Reach
Organically introduced Bleusalt to 231,894 consumers
Influencer Engagements
Earned 32,255 likes, comments, shares and saves across TikTok and Instagram, resulting in a 14% engagement rate
Quality Assets
Secured 16 pieces of quality video and photo assets for the brand to distribute organically and on ads
See increases of 300-400% in conversion rates powering far more media placements.
