Kunes
With more than 40 dealerships spanning the Midwest, Kunes Auto & RV Group is an experienced dealership franchise with a proven track record of success and a major contributor to the local community. Kunes Auto & RV Group sought PR assistance to elevate the group to automotive manufacturers as a thought leader. Kunes Auto & RV Group engaged Interdependence to drive national and vertical market awareness and recognition of its business expertise.
Our team targeted business, automotive trade and consumer/ mainstream media to increase awareness, credibility and visibility of Kunes Auto & RV Group among potential customers and business partners by using a variety of brand, thought leadership and product pitches.
We leveraged our proprietary Interviewed™ technology and consistently monitored for ways to interrupt the news cycle and insert Kunes Auto & RV Group into trending stories.
Over the course of the first 18 months working with Kunes, Interdependence secured 110 separate earned placements and 278 additional syndications resulting in more than 10 billion media impressions.
Audience
Effectively reached key audiences within the business, automotive trade and consumer/ mainstream media spaces
Key Outlets
Secured placements in key outlets such as NBC News, Good Morning America, Fox Business, New York Times, Wall Street Journal, Business Insider, Bloomberg, Automotive World, Auto Success and more.
Broadcast
Secured 11 live and pre-recorded interviews with national broadcast.
Local Coverage
17 articles featured in 9 separate local media outlets
See increases of 300-400% in conversion rates powering far more media placements.
