dentistry.one
While the telehealth industry continues to see a consistent increase in usage and has a strong presence in patient care, an important component to achieving better patient outcomes, dental/oral health, is still working to optimize its potential. A major challenge is that dental and oral care have remained siloed from medical care, leaving a gap in the important connection between oral health and total health, until now.
Enter the next evolution of virtual care in dental health, Dentistry.One, with a vision and strategy to unlock the full potential of telehealth in the dental space. The Dentistry.One platform creates a pathway for information-sharing between all stakeholders in the patient journey, providing efficiency and relief to provider and patient burdens, dental practice staffing shortages and surging dental costs.
Our approach started with our outreach to top-tier consumer, health, wellness, and business outlets and podcasts, positioning Dentistry.One as the solution to the unmet industry need for a more connected patient care journey to increase efficiency in dental and oral costs, time and care for all stakeholders. We increased education and awareness of virtual-first care in dentistry, how it works, and why it’s needed, with a focus on developing interest not only from patients, but also among insurance companies, employers and dental industry professionals. All along the way, we leveraged our proprietary Interviewed technology and consistently monitored for ways to interrupt the news cycle and insert the brand into trending stories.
In just a little over the first year, Interdependence secured 19 earned media placements resulting in more than 375 million media impressions.
Audience
Effectively reached key audiences within consumer, insurance, employers and dentist industry professionals.
Message Impact
Consistent message delivery that strongly reinforced Dentistry.One positioning: “That’s why a virtual-first care network is imperative: to quickly engage patients who can benefit from coordinated care between dentists and medical providers, help them to access care quickly and efficiently, and stay with them through every step of their health journey.”
Key Outlets
Secured interviews and coverage from key outlets such as Parade, Yahoo Life, MSN, Newsbreak, WFLA-TV, and Healthcare Business Today.
Created Content
Developed and drafted thought leader bylines for BenefitsPro Magazine, Insurance News Net and Healthcare Business Today to discuss virtual dental care and solutions to address the disconnects in healthcare delivery.
See increases of 300-400% in conversion rates powering far more media placements.
