Kennel to Couch
The face of pit bull rescue across America, Kennel to Couch teams up with shelters and community partners to sponsor pit bulls in need of adoption. Knowing the company needed to boost awareness and increase visibility of its services and FURever Fund—part of its unique non-profit model, Kennel to Couch enlisted Interdependence to help drive national and vertical media attention with the goal of increasing visibility of the brand, its services and FURever Fund.
Interdependence used savvy pitch angles and thoughtful commentary to highlight Kennel to Couch’s brand mission, unique sponsorship and funding models to consumer/mainstream, pet trades and nonprofit media. Interdependence strategically presented founder Tom Bohne as a thought leader on trending news topics like animal behavior, pet care and pet owner rights/legislation. We leveraged our proprietary Interviewed technology to identify and insert the Kennel to Couch brand into emerging to trend stories. Our outreach brought awareness, credibility and visibility for Kennel to Couch to potential donors and business partners.
Over the course of the first 5 months, Interdependence secured 21 placements resulting in more than 4 billion media impressions.
Audience
Effectively reached key audiences within the consumer interest, dog owner, pet welfare and nonprofit media spaces
Key Outlets
Secured coverage in key outlets such as Forbes, USA TODAY, BeChewy, PawTracks, Daily Paws and Green Matters
Story-Telling
Helped spread the word about Kennel to Couch’s mission through 5 print featured articles
Fundraising Events
Targeted outreach to media for coverage of fundraisers including 31-mile dog walking challenges and bourbon raffle resulting in more than 94,000 media impressions
See increases of 300-400% in conversion rates powering far more media placements.
