Jasper AI Event
Jasper, an AI content creation platform, wanted to establish itself as THE industry leader in generative AI. Jasper hosted the first-ever generative AI event, bringing together AI leaders, influencers and executives. Jasper enlisted Interdependence to help plan and promote the event with only two months to execute. With a limited budget and short notice Interdependence was tasked with earning event recognition and securing the attendance of top-tier tech, business and industry journalists and analysts.
Building off the recent Series A announcement, Interdependence leveraged its long-cultivated media relationships and sent personalized invites to key business, vertical and tech media. Interdependence focused on locally based, top-tier media. For those who couldn’t attend, Interdependence, in collaboration with Jasper, hosted a media briefing with Jasper’s president and VP of product to share meaningful news and provided insight into what this event meant for the burgeoning industry. With this approach, Interdependence secured 25 attending journalists and created social media buzz in advance of the event.
Over the course of two months, Interdependence secured more than 220 placements resulting in more than 339,795,520 million media impressions.
Audience
Effectively reached key audiences within tech, business and San Francisco spaces
Key Outlets
Secured coverage in key outlets such as VentureBeat, Forbes, Wired, Insider and CNBC
Secured Media
Secured attendance from 25 journalists and analysts from premiere publications and 17 social media posts from those attendees
Market Share
During and post event, Jasper achieved a market share of voice of 56.7% and saw an increase in media mentions of 126.6% compared to the previous month.
See increases of 300-400% in conversion rates powering far more media placements.
