AmeriVet
AmeriVet Veterinary Partners is one of the first national veterinary consolidator companies that originated in the U.S. While success boomed at its start, they began facing fierce competition in the industry with new consolidators popping up every year. AmeriVet needed to bring awareness to their key differentiators and increase brand creditability.
To establish and differentiate AmeriVet in the veterinary community, Interdependence developed a three-pronged strategy with creative story angles targeting B2B veterinary trade media, B2C pet-centric outlets and journalists, and an executive thought leadership campaign for AmeriVet’s CEO, Thomas Thill. Leveraging proactive media outreach and native content campaigns, Interdependence successfully capitalized on AmeriVet’s presence at industry conferences and built AmeriVet’s brand creditability by identifying and securing accolades on behalf of the organization. Additionally, we elevated the AmeriVet Cares philanthropic program nationally by establishing an ongoing partnership and initiative with Not One More Vet (NOMV).
Over the course of the first year, Interdependence secured 237 placements which resulted in more than 1.1 billion media impressions.
Ad Value
Increased AmeriVet’s AVE by over 305%. Meaning the media coverage AmeriVet received would have been the equivalent of spending $18.4 million in advertising.
Share of Voice
Increased overall Share of Voice 106% compared to top 4 competitors. Elevating them to acquiring 60% market share.
Awards
Crafted 10 compelling award submissions which resulted in 6 new accolades for the organization, including Inc. Regionals List, Gold Stevie Award for Fastest Growing Company, and Business of the Year (local), and Inc. 5000.
Reach & Audience
Increased reach 305% and effectively reached key audiences within veterinary, business, and consumer space.
See increases of 300-400% in conversion rates powering far more media placements.
