Rock Island Auction Company
Rock Island Auction Company is an auction house for rare, historic, and significant collectible firearms. Despite being widely recognized for its expertise and impressive offerings in its field, it struggled to break through existing barriers and expand its appreciation for antique firearms to a wider audience and mainstream media. To achieve this goal, the company needed a partner that would successfully drive media attention and raise brand awareness among national and mainstream media.
Interdependence deployed an aggressive campaign that established Rock Island Auction Company as the No. 1 house of its kind and drive awareness for their Premier Auctions through securing brand coverage in top-tier consumer, entertainment, luxury and business outlets, bringing awareness to Rock Island’s valuable offerings in front of a wider range of collectors.
Leveraging Interdependence’s relationships, Interviewed Technology and creative story angles, the campaign generated excitement among media and potential bidders. In addition, Interdependence tapped into key calendar days and the RIAC’s digital library to create story packages that would go viral in the media
Over the course of 2 years, Interdependence secured 264 placements resulting in more than 7 billion media impressions.
Audience
Effectively reached key audiences within mainstream outlets across finance, business, entertainment, and luxury vertical
Key Outlets
Secured coverage in key outlets such as MAXIM, GoBankingRates, ABC Ne3ws, Forbes, Barron’s, Robb Report, Fox Digital and more
Media Exposure
Media exposure increased by 204% since working with Interdependence
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $65.6 million
See increases of 300-400% in conversion rates powering far more media placements.
