Jack Vale
Jack Vale is recognized as one of the original pranksters and YouTubers, and his prank videos have been viewed more than 10 billion times collectively online and he has more than 5 million loyal followers between YouTube and Facebook. While widely known amongst YouTube fans, he had limited awareness to mass consumer and entertainment market. Jack Vale enlisted the help of Interdependence to position him as an iconic social media prankster, comedian, actor, and producer as well as to increase awareness for his latest endeavors, including the launch of his podcast The Jack Vale Show, the debut of the documentary he helped produce called “Long Road Home: The Cash Family’s Untold Story and NASHMASH.
Interdependence executed a comprehensive public relations campaign to distinguish Jack Vale apart from peers in the comedy and entertainment space, generate buzz and excitement for his latest endeavors and maintain his reputation as a family-friendly comedian. We leveraged our proprietary Interviewed technology in conjunction with active media outreach to secure optimal media coverage among local, regional and national outlets. We positioned Jack Vale for thought leadership opportunities, managed major press announcements and promoted his products in top-tier gift guides.
In six months, Interdependence secured 36 placements resulting in 3.9 billion media impressions.
Audience
Effectively reached key audiences within the comedy, entertainment and lifestyle spaces
Key Outlets
Secured national outlets such as Closer Weekly, OK!, Daily Mom, and Yahoo! News
In-Studio Exclusives
Coordinated in-studio interviews with network affiliates, such as the ABC and FOX affiliates in Nashville, to tease the premier of “Long Road Home: The Untold Story of the Cash Family”
Thought Leadership
Secured eight thought leadership placements for Jack Vale’s Op-Eds titled “Why America Needs to Laugh More” and “Pranks: Where to Draw the Line” in outlets such as the Las Vegas Review-Journal and The Tennessee Tribune
See increases of 300-400% in conversion rates powering far more media placements.
