Karallief
Karallief is a nutraceutical ingredient company specializing in the formulation of safe and effective, plant-based supplement ingredients. As a global brand, Karallief was struggling to build awareness in front of R&D professionals in the US market. Interdependence was engaged to help drive media recognition and presence to increase awareness of Karallief’s proprietary ingredient products in front of potential partners and industry professionals.
Interdependence developed a strategy built on the client’s specific needs to attract R&D professionals via consistent coverage in nutraceutical trade publications, highlighting key messaging around the unique values Karallief offers as an industry partner. The team disseminated the strategy by building and delivering storylines to key audiences, leveraging the brand’s commitment to rigorous clinical testing of their proprietary ingredients, and partnership standards of collaboration, integrity and innovation. By augmenting these tactics with aggressive outreach surrounding Karallief’s milestones including research publications, patent securements and product launches the team secured consistent brand coverage in target nutraceutical publications as well as national business, wellness, and nutrition outlets.
Over the course of 18 months, Interdependence secured 41 placements resulting in more than 571.5 million media impressions.
Audience
Effectively reached key audiences within nutraceutical & supplement industry, national business, healthcare, consumer wellness and podcast spaces
Key Outlets
Secured coverage in key outlets such as Nutra Ingredients USA, Yahoo! Life, Nutrition Insight, ETNT Health, Nutraceutical Business Review, WholeFoods Magazine and more
Podcast Interviews
Secured podcast interviews within niche target audiences resulting in more than 1.2 million media impressions
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $5.3M
See increases of 300-400% in conversion rates powering far more media placements.
