Selective Search
Selective Search is North America’s leading luxury matchmaking firm, where executive recruiting meets personal matchmaking. Their staff of seasoned professionals use Fortune 500 executive recruitment techniques to help commitment-minded men and women find the love of their lives. Amongst a very crowded dating app industry, Selective Search needed strong support breaking through the noise and reach their key audience. Selective Search engaged Interdependence to drive awareness for the brand and share the story of their proven method to target high net-worth clients and candidates.
Interdependence set out to connect with high net-worth individuals who were ready to find real love. We executed a comprehensive strategy to reach target consumers where they consumed media – from business and entrepreneur outlets to lifestyle and entertainment-focused publications. Our team created an ongoing love advice series that positioned the brand as the go-to source for dating, uncovered feature stories to reinforced founder Barbie Adler as the leading visionary in the industry, and leveraged our priority Interviewed Technology to keep Selective Search at the forefront of trending lifestyle, pop culture, and celebrity relationship news. As a result, we earned a variety of top tier profile stories highlighting the brand’s success resulting in an increase of interested clients and candidates.
During the first six months of the campaign, Interdependence secured 45 media placements and more than 1 billion impressions.
Audience
Effectively reached key audiences within the luxury lifestyle, C-Suite, business and entertainment spaces
Key Outlets
Secured placements in key outlets such as The New York Times, Business Journal, ABC 7, WGN Network, FOX 32’s “Good Day Chicago”, MSN, AskMen, Entrepreneur, and UpJourney
Return on ROI
Secured profile features in key multicultural, C-Suite and national consumer news outlets including The New York Times, HOLA! And CEO World which resulted in a steady increase of new clientele and website traffic
Ad Value Equivalency
Earned more than $9 million in Ad Value Equivalency in 6 months
See increases of 300-400% in conversion rates powering far more media placements.
