Home » Case Studies » SADA: 50 media placements resulting in more than 129 million media impressions.
SADA, an Insight company, is a leader in professional services and a solutions provider of Google Cloud. SADA engaged Interdependence to broaden awareness of the benefits of working with SADA to potential partners, distinguish the company apart from peers in the space, elevate SADA’s offerings and establish them as a leading authority in cloud services, migrating, modernizing and transforming businesses with the power of Google Cloud.
Interdependence developed a strategic roadmap to position SADA as a leader in cloud solutions and services, enterprise technology, artificial intelligence and more, highlighting the benefits of working with the company and securing coverage in technology, business and enterprise media outlets.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to interrupt the news cycle and insert SADA and its subject matter experts into trending stories. In addition to crafting timely pitches and distributing press releases, Interdependence showcased SADA’s product offerings, services, solutions and leadership in the market.
Over the course of the first year, Interdependence secured 50 media placements resulting in more than 129 million media impressions.
Audience
Effectively reached key audiences within tech, enterprise and computer space.
Key Outlets
Secured coverage in key outlets such as Techopedia, Information Week, and InfoWorld.
Contributed Bylines
Secured five contributed bylines.
Article Mentions
Out of 50 placements, 20 mention SADA solutions, 22 mention SADA services.
See increases of 300-400% in conversion rates powering far more media placements.