1898 & Co.
1898 & Co. was launched by Burns & McDonnell to look beyond individual projects and programs and deliver strategic insights to help companies prosper in environments of rapid disruption. As a new company specializing in cybersecurity managed services for critical infrastructure, 1898 & Co. needed to raise awareness of their offerings in an overpopulated industry. 1898 & Co. engaged Interdependence to break through the noise and help drive media attention for the emerging brand.
Interdependence developed a strategic plan by building upon the company’s successful heritage with the goal of setting 1898 & Co. apart from its peers and positioning 1898 & Co. In top-tier and industry-specific media outlets as an innovative critical infrastructure cybersecurity consulting firm.
Leveraging our proprietary Interviewed technology, Interdependence consistently monitored for ways to insert 1898 & Co. and its subject matter experts into trending news stories. In addition to crafting timely pitches and distributing press releases, Interdependence leveraged key industry events to introduce relevant media to the brand, secure media coverage and facilitate feature interviews.
Over the course of the first two years, Interdependence secured 56 placements resulting in more than 301 million media impressions.
Effectively reached key audiences within the mainstream news, tech press, local broadcast and cybersecurity space
Consistently earned media interviews and supported on strategy for events such as the RSA Conference, Black Hat USA, IEEE Symposium and S4
Secured coverage in key outlets such as Inc., Forbes, KTRK-ABC Houston and Univision Houston
Created ongoing and fruitful relationships with editors at CNN, CyberScoop, Cyber Protection Magazine and KTRK Houston/ABC 13
See increases of 300-400% in conversion rates powering far more media placements.
