HEATONIST
HEATONIST is a premium hot sauce brand that curates bold, flavorful sauces crafted from the finest ingredients. Based in Brooklyn, New York, HEATONIST has built a reputation for offering sauces that range from mild to fiery, that all share a commitment to quality, taste and heat. While the brand gained a loyal following becoming the official hot sauce of the popular YouTube show Hot Ones, they needed to expand their reach and elevate their brand’s presence in the media. HEATONIST enlisted Interdependence to drive media attention and increase brand awareness, with the goal of breaking into the broader culinary scene and positioning itself as the go-to hot sauce for those who crave both flavor and heat.
Interdependence developed a strategy to secure top-tier media placements in the food & beverage, lifestyle, national and consumer sectors for HEATONIST. We utilized our proprietary Interviewed Technology alongside a proactive media approach to craft compelling narratives around the brand. The strategy focused on positioning HEATONIST as a leader in the premium hot sauce space by highlighting their commitment to quality ingredients, unique flavor profiles, and the rising demand for artisanal sauces in culinary trends. We arranged media interviews with HEATONIST’s founder, offered opportunities for top editors to experience the sauces firsthand, and created buzz through creative media events. As a result, Interdependence earned top-tier placements for HEATONIST, reinforcing it as the go-to hot sauce brand for flavor-forward, high-quality heat, in addition to building deeper relationships with key media outlets.
Over the course of the first 6 months, Interdependence secured more than 60 placements resulting in more than 1.7 billion media impressions.
Audience
Effectively reached key audiences within food & beverage, consumer, lifestyle, national and broadcast outlets
Key Outlets
Secured coverage in key outlets such as Forbes, TODAY, Buzzfeed, Bloomberg, Tasting Table, Bon Appetit, Architectural Digest and more.
Product Experience
Secured 30+ product sample opportunities with key national media, including USA Today, VICE, Buzzfeed, TimeOut, PEOPLE and more.
Ad Value
Earned more than $15.9 million in AVE for the brand
See increases of 300-400% in conversion rates powering far more media placements.
