Joan Rivers, 90th Birthday Tribute & NCC Announcement
Melissa Rivers, daughter of Joan Rivers – iconic comedian and red-carpet fashion expert – desired to receive press coverage celebrating her mother’s career in honor of her 90th birthday with a tribute and big announcement that the National Comedy Center (NCC) museum will house a dedicated career archive that honors Joan beginning in 2024.
Interdependence developed a strategic campaign to commemorate Joan’s 90th birthday and drive awareness to the announcement that that the NCC will house a dedicated archive of Joan’s career. Leveraging our creative storytelling, extensive network of national news, lifestyle, and entertainment media contacts, we identified priority outlets to offer exclusive offer never-seen-before assets of Joan and interviews with Melissa, including the New York Times, E! News, CNN, FOX News, The Daily Beast and Distractify. Interdependence also conducted a dedicated press push of the news and tribute to a wide range of media outlets, further celebrating Joan’s life and driving awareness to her NCC Archive.
For the four-week Joan Rivers 90th birthday campaign, Interdependence secured
62 media placements totaling to 1.08 billion media impressions.
Exclusive Interviews
Secured exclusive interviews with Melissa including New York Times, E! News, CNN, FOX News, The Daily Beast
Top Tier Coverage
Secured coverage in key outlets such as Forbes, Entertainment Tonight, New York Post, MSN, AOL, NPR, Yahoo!
Audience
Effectively reached key audiences within the entertainment, national news and mainstream media spaces.
Advertising Value Equivalency
Earned an advertising value equivalency of $10 million
See increases of 300-400% in conversion rates powering far more media placements.
