San Francisco, CA and Beijing, China
An AI tech firm was highly respected and rapidly gaining influence overseas, however it was unknown in the U.S. market. The client sought to launch its autonomous driving technology during the yearly Las Vegas Computer Electronics Show (CES), an event recognized around the world as being the most prestigious trade show for digital technology.
At Interdependence, we were able to leverage our experience and expertise in the artificial intelligence (AI) technology space to successfully launch a brand awareness campaign for one of the fastest-growing AI companies in the world. Interdependence helped to develop a multi-pronged strategy designed to introduce the company’s latest innovation to U.S. consumers, build valuable partnerships, and attract high-profile investors.
Our strategy began by engaging with influential tech writers from respected publications, earning multiple profiles and interviews with media outlets including TechCrunch, Mashable, AXIOS, GPS World, and many more. These high-value placements created tremendous engagement, yielding more than 115 million media impressions in only three months after campaign implementation. The intense media coverage led to increased funding for the client, in addition to a significant spike in consumer interest throughout the U.S. Interdependence also helped raise our client’s profile during CES, where the client was recognized with a CES Innovation Award.
See increases of 300-400% in conversion rates powering far more media placements.
