Arize is a smart apartment technology provider that engineers property automation solutions for multifamily owners. While the brand has been operating since 2017, new business growth and name recognition remained low. Arize brought Interdependence on to drive media attention that would raise brand awareness and credibility in the smart apartment solutions market and driving business.
Interdependence’s approach targeted top-tier consumer and multifamily trade outlets, bringing awareness to their target audience. We leveraged our proprietary Interviewed® Technology and consistently monitored for ways to interrupt the news cycle and insert Arize into trending stories. Working closely with the Arize team, Interdependence sought out and developed submissions for top industry awards, which resulted in one notable industry win for Arize. Our team successfully rolled out new product announcements through press releases and supported the Arize team in the development of key messaging documents for media interviews, and sales collateral. The strategy also leveraged PR and unique speaking engagements to maximize Arize’s presence at key industry conferences
Over the course of the first year, Interdependence secured 29 earned placements resulting in more than 308 million media impressions.
Thought Leadership
Identified and secured 16 contributed byline article placements
Audience Reach
Effectively reached over 243 million of Arize’s key audience in the multifamily, and the B2B and B2C tech space
Key Outlets
Secured coverage key outlets such as Multifamily Executive, Multifamily Dive, REJournals, GlobeSt., Yield Pro, CEPro, Construct Utopia and more
Ad Value
Earned more than $2.25 million in AVE for the brand
See increases of 300-400% in conversion rates powering far more media placements.
