Mob Entertainment
When Mob Entertainment engaged Interdependence to orchestrate publicity for the eagerly awaited launch of Chapter 3 of the Poppy Playtime video game, a multifaceted challenge emerged. The collaboration sought not only to generate widespread press for the highly coveted game but also aimed to cultivate awareness for Mob Entertainment and its executive team as pioneers in the transmedia domain. Interdependence PR faced the intricate task of seamlessly intertwining the narrative of Poppy Playtime’s latest chapter with the broader narrative of Mob Entertainment’s leadership in transmedia. This involved crafting a strategic communication plan that not only highlighted the game’s allure but also positioned Mob Entertainment and its executives as visionary figures within the evolving landscape of transmedia entertainment, necessitating a nuanced and comprehensive approach to public relations.
Interdependence planned and executed a killer strategy for the brand at large and Mob Entertainment’s Poppy Playtime Chapter 3 launch. We blitzed gaming, lifestyle, and tech press, playing the field to max out exposure. Beyond gaming realms, we hit up lifestyle mags for a wider reach, spotlighting Poppy Playtime’s cool factor. Mixing in tech narratives to make the game stand out, we hooked tech enthusiasts and trend-chasers alike. This all-out approach not only put Poppy Playtime in the cultural spotlight but also crowned Mob Entertainment as transmedia royalty. The result? A headline-worthy success story that left a lasting mark.
Within the first 14 months of our partnership, Interdependence secured more than 34.5 billion media impressions and a total of 2,117 placements.
Audience
Effectively reached key audiences within the gaming, technology, consumer, business and national news space
Target Media
Secured relevant coverage with gaming publications including Pocket Tactics, PC Gamer, Game Rant, Screen Rant and DotEsports, and secured relevant brand bolstering coverage with outlets like PEOPLE, The Good Men Project and Yahoo! Tech
Top Game Ranking
To add gravitas to the cult following of the popular game, due to our PR efforts, Poppy Playtime was ranked as one of Apple’s TOP APPS OF 2023
Sales
As a nod to the success of a tactical mixed marketing strategy and increased awareness through earned media, Poppy Playtime Chapter 3 experienced record sales
See increases of 300-400% in conversion rates powering far more media placements.
