Harrison Wallace Financial Group
Harrison Wallace Financial Group (HWFG) is a leading financial services firm that helps entrepreneurs, executives, self-made millionaires, and generations of families meet their financial goals. While the firm is well known in their local market, the company’s wealth advisor lacked visibility on a national stage. HWFG engaged the agency to help drive top tier media attention with the goal of elevating the firm’s Founder & CEO, Faron Daugs, as a leading authority on personal finance and to generate interest from potential clients — specifically high-net-worth individuals.
Utilizing the agency’s Interviewed Technology, the team collaborated with Faron on timely financial news hooks and unique story ideas that garnered national and trade media coverage. The team proactively pitched Faron as an expert resource and CFP with 30 years of experience to help reporters more effectively cover topics related to personal finance, financial and retirement planning, investing, the U.S. markets and economy. The team also leveraged HWFG company news, monthly economic indicators and market movements to help shape direction of storylines. With hundreds of media opportunities under his belt, Faron is regarded as a high-profile subject matter expert and trusted thought leader by top tier journalists thanks to the team’s efforts.
Over the course of four and a half years, Interdependence delivered 420 media placements resulting in more than 61.7 billion media impressions.
Audience
Effectively reached key audiences (i.e., high-net-worth individuals) within mainstream business and finance publications.
Key Outlets
Secured coverage in key outlets such as CNBC, The Wall Street Journal, Fortune, Business Insider, MarketWatch, TheStreet and CNN
Office Expansion
Interdependence conducted local outreach for HWFG’s new office opening in Nashville resulting in three placements in top local publications and over 10 million media impressions
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $571.1 million
See increases of 300-400% in conversion rates powering far more media placements.
