Pangea Global Technologies
Pangea Global Technologies (PGT), formerly RapidGrow LED, is a vertically-integrated company and manufacturer of LED lighting systems supplying open architecture technology into lighting projects for commercial cannabis, edible and potable plant grow houses. While PGT prepared for investment funding rounds and the launch of its Pangea software platform, awareness of its market solutions remained low. PGT engaged Interdependence to increase brand awareness and establish credibility amongst key consumers and potential partners.
Interdependence developed a strategic plan to increase authority and brand awareness for PGT targeted to investors, end-user decision-makers and industry peers. The team hit the ground running, leveraging key executive subject matter experts and inserting PGT into trending stories involving cannabis legalization, global supply chain, manufacturing, smart city trends and climate and natural disaster mitigation. In addition to developing a strong pipeline of thought leadership in the media landscape, Interdependence maximized coverage for key partnerships and company announcements, developed messaging to amplify the company’s rollup, and highlighted new product releases tailor fit for the cannabis industry.
Within the first 12 months, Interdependence secured 85 earned media placements equating to 1.2B media impressions.
Audience
Effectively reached key audiences within the cannabis industry, mainstream news, tech, agriculture and farming trades, and local/regional broadcast media.
Key Outlets
Secured placements in Forbes, International Business Times, GOBankingRates, MG Retailer, Cannabis Tech, Marijuana Retail Report, Los Angeles Times and Los Angeles Business Journal.
Key Industry Outlets
Earned 228,465,848 media impressions in cannabis-related news outlets and stories
Ad Value Equivalency
Earned an Advertising Value Equivalency (AVE) of $12,400,000
See increases of 300-400% in conversion rates powering far more media placements.
