BOOM Beauty
BOOM! Beauty seeks to revolutionize the beauty industry by promoting pro-age beauty in a market saturated with anti-aging messaging. Overcoming traditional beauty standards and navigating the skepticism and resistance of consumers proved to be a significant challenge. In an effort to shift perceptions of makeup for mature skin, the brand set out to increase awareness, build credibility, and inspire consumers to trust and incorporate their products into their beauty routines.
To change the narrative from “anti-aging” to “pro-age” makeup and establish credibility and trust with BOOM! Beauty’s target market, we had to address misconceptions and stereotypes associated with aging in the beauty industry. Through a strategic plan that highlighted the inclusive and empowering nature of their brand, we were able to position BOOM! Beauty as a trailblazer in the cosmetics and skincare industry. Through our strategic pitching efforts and cutting-edge Interviewed technology, Interdependence consistently secured opportunities to feature BOOM! Beauty in trending beauty stories. By successfully navigating these challenges, we set BOOM! Beauty apart from competitors as a brand that celebrates beauty at every age.
In the first 15 months, Interdependence secured 94 placements and more than 1.66 billion media impressions across top national and regional outlets.
Expert Advise Coverage
Leveraged BOOM! experts to secure credible coverage with 50 placements, more than 520M impressions from outlets like Allure, TODAY, Parade, Yahoo!, and more
Ad Value
Earned more than $15.3 million in AVE for the brand
Key Outlets
Secured placements in key outlets such as StyleCraze, PINKVILLA, NBC, CBS, allure, and Brit + Co.
National Broadcast Partnership
Secured partnership with BOOM! Beauty and CBS Deals that garnered 47+ million impressions and nearly $50K in sales.
See increases of 300-400% in conversion rates powering far more media placements.
